Lake Wanaka Tourism is a Regional Tourism Organisation formed in 1993. The organisation is an incorporated Society which is membership based with over 430 member organisations.

Lake Wanaka Tourism is managed by General Manager, James Helmore, assisted by a team of three: Tess Hellebrekers (Online Executive), Geoff Marks (Business Development Executive), and Carla Munro (Content & Media Executive)

Lake Wanaka Tourism is funded predominantly from a tourism levy determined as a percentage of the commercial and accommodation rate and collected by council on behalf of Lake Wanaka Tourism.